I sat down with Andy Fletcher, CEO of Convertri. Andy and his business partner, Neil Murton, have been in the digital marketing space for a decade. Convertri is a sales funnel building software used for building landing pages, squeeze pages and sales funnels.
How it all began
Back in the summer of 2015, Andy was a panelist at a marketing conference. When asked “why is it so difficult and costly to make a developer move a button across a page”, Andy began thinking of a way to solve this problem. At the same time, Neil was researching page load speeds. Based on an Amazon study at the time, it showed a 40% traffic drop if a page took 3 seconds to load. Google recently redid that study which now shows a 50% drop in traffic. Solving these 2 problems – making it easier to create pages and then making them load faster – is what formed Convertri.
Where is Convertri now
The company just reached $1.2M ARR and has 20 employees. Andy said the company’s biggest strength is its people! He feels incredibly lucky to work with amazing people. Andy spends a ton of time on recruitment, finding really smart people that want to work with other smart and capable people. The team produces amazing results – which is hands-down the company’s biggest strength.
Andy can write several books on everything he’s learned on this journey, but a main lesson learned for others is to really find the sales funnel to match what your company sells. Early on, he believed there was only one best way to sell SaaS, which at time was a premium offering. Over time, he’s learned that you can offer different price points based on the target user – this has made a huge difference for the company.
Be on the lookout for integration reseller deals. Convertri will become the number one upsell product in several co-branded reseller partnerships.
I really enjoyed my conversation with Andy. His daily CEO routine at the moment is hyper-disciplined with blocks of time on his calendar to meet with each department within the company.
For more information, go to https://www.convertri.com/